Jobexio – Sales Pilot Project
Jyri piloted sales to Jobexio, i.e. looked for a suitable target audience for the product.
Duration: 6 months
Jobexio as a company
Jobexio is a competence management and recruitment service that provides intelligent team management for companies and serves as a recruitment platform for job seekers at the IT sector.
Jyrki Kyläheiko, CEO of Jobexio, describes the company's starting point based on his own experiences: "I have been involved in smaller consulting companies for 20 years and have seen the need for team management. On the other hand, I have been consulting as a freelancer for several years and noticed how distorted the market can be. Agency consultants take quite big commissions from work gigs."
Jobexio does not charge commissions. Recruitments can be used unlimitedly for a fixed monthly fee of a couple of hundred euros. The company released the first version of the service last December. Initially Jobexio focused on marketing its service to users that use the service for free, i.e. job seekers and freelancers.
"At the turn of May-June, we started to make more sales to companies. Sellai was included to the process at that point."
Sellai steps in
Jobexio wanted to test its concept before hiring its own salespeople. There was also a shortage of time which affected the sales.
"Jobexio was a new company and it was easier to first test the product and service with an external salesperson. We were doing sales piloting, looking for a suitable target audience for Jobexio's product," says Jyri Järvinen, Sellai's consultant.
Jyrki Kyläheiko says that the cooperation started smoothly. Sellai's employees were nice and knowledgeable and they actively took up the job. The basic idea was well understood and, at the same time, the company's message and sales perspective were modified and sharpened.
"We tried big companies, technology houses and smaller companies. We practically reviewed the Finnish market segment by segment, improved the sales precentation, sparred on how the product is represented and sold and clarified the product at the same time," Järvinen summarises.